What is Basic Attention Token (BAT)?


Another set of tokens have been added to the CoinMetro platform. Let’s start their review with the Basic Attention Token (BAT).

BAT is an Ethereum-based token launched by Brendan Eich (creator of JavaScript and co-founder of Mozilla Firefox) and Brian Bondy. The ICO initiated on May 31, 2017 gathered $35 mln in just half an hour – what an impressive start! So what does BAT stand for?

Basic Attention Ecosystem – How it Works

BAT is a cryptocurrency created to be used on a decentralized, blockchain-based advertising platform. The main purpose of this platform is to make digital advertising more effective.

BAT ecosystem is built around a ‘Brave’ browser and establish mutually beneficial relations between users, publishers and advertisers:

  • Users see only relevant ads, which choice is based on users’ behaviour in the browser. Their personal data never leaves the browser;
  • Publishers get tokens according to the amount of traffic. It also motivates them to create content of higher quality;
  • Advertisers pay for ads which reach their target audience with higher percentage of the comeback to the product.

Why BAT Has the Potential?

The concept has great prospect for development, as the suggested solution offers a friendly and efficient environment to all participants. New fast browser where personal data is secured; rewards for performing actions which are ultimately good for users; relevancy of the ads (raise your hands those of you who have never been annoyed by inappropriate and pointless ads!)…

Eventually, user-friendly concept, protection of right holders (torrent-like platforms will be blocked in ‘Brave’) and safety of personal data are part of a healthy Internet environment we all wish for, and the BAT ecosystem has made a firm step towards this bright future.

The BAT Stats You Need to Know

Total supply: 1,500,000,000 BAT
Circulating Supply: 1,274,575,522 BAT
Current Price*: €0.20
Current Market Cap: €263,098,646 (Rank*: 31)
ROI since launch: 37.38%

*Last updated: August 8, 2019

Why Trade BAT with CoinMetro?

Trading BAT on CoinMetro Exchange is very easy, as becoming a trader on CoinMetro Exchange is a smooth and fast process:

  1. Sign up or log in to your CoinMetro account;
  2. Submit your KYC documents – you’ll only need one ID document + selfie and a phone number to be verified for Tier 1;
    Submitting KYC documents is really easy: read our comprehensive guidelines, or check the blog article, watch the video Tutorial – submit and get verified!
  3. Once your KYC is approved, choose a platform to trade on: BAT is tradeable on our EXpress or Pro platforms, and also on Margin platform starting from mid-September;

PS: Because you’re amazing, we’ll give you 20 XCM after your first crypto-fiat trade!