Affiliate Marketing on Facebook – How Does it Work?
Most people go on Facebook to meet new friends or catch up with old ones. But more people are finding out they can also go there to earn an income with affiliate marketing on Facebook.
As we’ve got one of the best affiliate programs in the industry, we thought you’d also like to read a bit about one of the best performing channels for affiliate marketing. If you’re interested in learning how affiliate marketing on Facebook works, you’re in the right place. This brief guide explains all you should know and how to get started.
Facebook Affiliate Marketing – Learn the Basics
Facebook is one of the largest social networks around – and CoinMetro also has a Facebook page. With over 2.7 billion monthly active users, it would be the largest by population, if it was a country. Due to this, it’s also one of most popular channels for affiliate marketing.
Affiliate marketing essentially involves promoting products for a commission. Certain individuals called affiliates provide exposure for products belonging to a seller. They provide content that enables people to engage with these products. And when someone eventually buys because of their effort, they earn a commission from the seller.
One of the reasons why Facebook is so popular for affiliate marketing is because of how much time people spend there. According to Statista, the average user spends 3 hours a day on social media. Because of this, the idea is there’s no better place to advertise to people than where they spend most of their time.
There are tons of affiliate programs with products that are promoted on Facebook. From Amazon Associates, where people promote tangible products of all kinds, to cryptocurrency affiliate programs, you’ll find them all there. If you want to learn more about these programs, read our article on the best affiliate programs for beginners.
How Does Affiliate Marketing on Facebook Work?
Affiliate marketing on Facebook is pretty much like any other place. The goal is to create interest about specific topics, build an audience and then promote products to them for a fee. While this goal is the same everywhere, the execution can be very different.
Affiliates using Facebook have the same tools as everyone else. They have affiliate links that lead customers to the product. When a customer clicks the link, it embeds a cookie on the customer’s computer. This link tells the seller where the buyer came from and helps them record the affiliate’s earnings. You can learn more about how affiliate marketing jobs work in our ultra-simple affiliate marketing for dummies article.
But how Facebook affiliates promote their products is different. Facebook is a very personal space, and the content you’ll find here is also personal. Tools like Facebook groups, Facebook pages, and the Facebook timeline allow affiliates to bring their message home. They can see the things their audience cares about and then create content that resonates with this. Facebook Ads also allows affiliates to refine their messaging. They can target a specific demographic, create deeply personalized content specifically for them, and even retarget those that don’t purchase the first time.
These tools can provide a big edge for affiliate marketers on Facebook. Now you know how it works, next up is how to get started.
How to Get Started with Affiliate Marketing on Facebook
Facebook can potentially be a game changer for you, no matter what you’re promoting. The key is to find people that like what you want to promote, then make them your target audience. Here are some tips on how to get started.
Create an FB group or page
Many people start affiliate marketing on Facebook using their personal page. While there’s no real rule against this, it can be risky. There are many people who have built massive audiences using their personal page. But if you study them, you’ll find that their messaging is fairly consistent. If you cannot keep things straight, you should create a page or FB group specially for your affiliate marketing.
After creating your page, the next thing is to build engagement and trust. Showcase yourself as someone who knows a lot about something or is passionate about it. If your aim is to promote a crypto affiliate program, people need to see that you know what you’re doing. When people trust your content and find it helpful, then you’re all set to plug in some affiliate links.
Aim long-term with a website or blog
Lastly, don’t put all your eggs in one basket. At least not on Facebook. All the engagement you create on Facebook is ultimately for Facebook. Besides, if anything happens to your page, you may find yourself having to start afresh. So, hedge against this by creating your own website or blog. It’ll help you in the long run.
So there you have it. Willing to test out your Facebook affiliate marketing skills? Try out CoinMetro’s crypto affiliate program. It’s trusted, ambitious, and has juicy commissions – all the more reasons to promote your favourite exchange platform.